PPC (Pay-Per-Click) Marketing

Pay-Per-Click (PPC) marketing is an online advertising model where businesses create ads that appear on search engines or websites. They pay only when someone clicks on their ad, driving targeted traffic to their site. PPC allows precise audience targeting, control over budget, and immediate visibility. Common platforms include Google Ads and social media channels. It's an effective way to reach potential customers quickly, boost sales, and measure return on investment, as campaigns can be monitored and adjusted in real-time for optimal performance.