PPC

PPC, or Pay-Per-Click advertising, is a digital marketing method where advertisers pay a fee each time someone clicks on their online ad. These ads appear on search engines like Google or social media platforms. The goal is to attract targeted visitors to a website, product, or service. Advertisers create relevant ads, select keywords, and set budgets, while ad platforms handle displaying the ads based on user searches or interests. PPC offers measurable results, allowing businesses to track how many clicks and conversions their ads generate, making it an efficient way to reach potential customers.