Potočnik's report on the circular economy

Potočnik's report on the circular economy outlines a model where resources are used more efficiently by designing products for durability, reuse, and recycling. Instead of a linear process—making, using, and discarding—it promotes keeping resources in circulation, reducing waste and environmental impact. This approach aims to create sustainable growth by minimizing raw material extraction, encouraging innovative business practices, and fostering economic opportunities through resource efficiency. The report emphasizes the importance of collaboration among industries, governments, and consumers to transition towards a more sustainable and resilient economy that benefits both the environment and society.