Posthumous Right of Publicity

The posthumous right of publicity is a legal concept that allows a person's identity—such as their name, image, or likeness—to be protected after their death. This means that the deceased person's estate or heirs can control how their image or reputation is used, preventing unauthorized commercial use or exploitation. It recognizes that an individual’s public persona can have ongoing value, and safeguards their dignity and legacy even after they pass away. Laws about this right vary by jurisdiction, but generally aim to honor the person’s interests and prevent misuse after death.