Post-Purchase Dissonance

Post-purchase dissonance is the inner feeling of doubt or anxiety a person might experience after making a significant purchase. It happens when they question whether they made the right choice, worry about spending too much, or wonder if they could have found a better option. This feeling is a normal part of decision-making, especially for expensive or important items. To reduce this discomfort, people often seek reassurance, gather more positive information about their choice, or focus on the benefits of their purchase. Essentially, it’s the mind’s way of reconciling emotions and thoughts after a buying decision.