Porters

Porter's Five Forces is a framework that helps analyze the competitive environment of an industry. It looks at five key factors: the threat of new competitors entering the market, the bargaining power of suppliers, the bargaining power of buyers, the threat of substitute products or services, and the intensity of existing rivalries among competitors. Together, these forces influence profitability and strategic decisions. By understanding these forces, businesses can identify opportunities and threats, develop strategies to enhance their position, and better anticipate how market dynamics may change over time.