Porter's Value Chain

Porter’s Value Chain is a way to analyze how a company creates value by breaking down its activities into steps. These steps include things like sourcing raw materials, designing products, producing them, marketing, delivering to customers, and providing after-sales service. Each activity adds some value to the product or service, helping the company stand out and be more competitive. By understanding and improving these activities, a business can reduce costs or enhance quality, ultimately providing more value to customers and increasing its profitability.