Porter’s adaptation theory

Porter’s adaptation theory suggests that organizations must continuously adapt their strategies and operations in response to changing external environments—such as new technologies, market shifts, or competitive pressures—to stay effective and competitive. It emphasizes that success depends on how well a company recognizes these changes and adjusts its internal processes, structures, or strategies accordingly. Just as living organisms adapt to survive in evolving environments, businesses thrive by remaining flexible and responsive to external influences. This ongoing adaptation helps organizations maintain relevance, improve performance, and achieve long-term sustainability.