Porter Michael

Michael Porter is a renowned academic and authority in the field of business strategy and competitive analysis. He is best known for developing key concepts such as the Five Forces Framework, which helps companies understand the competitive dynamics within their industry. Porter also introduced the idea of the Value Chain, outlining how businesses can optimize their operations to create better products and services. His work emphasizes the importance of strategy for achieving a sustainable competitive advantage, guiding companies in making informed decisions to enhance their performance and profitability in the marketplace.