Porter (business theorist)

Michael Porter is a Harvard Business School professor known for his work on competitive strategy. He developed frameworks, such as the Five Forces model, to help companies analyze their industry environment—considering factors like competitors, suppliers, and new entrants—that influence profitability. Porter also introduced the concept of generic strategies (cost leadership, differentiation, focus) to guide companies in gaining a competitive edge. His ideas help businesses understand how to position themselves effectively in the market to succeed and sustain long-term advantage.