Popular Culture Studies

Popular Culture Studies is an academic field that examines everyday cultural artifacts—such as music, movies, television, fashion, and social media—to understand their influence on society, identity, and beliefs. It explores how popular culture shapes and reflects social values, power dynamics, and collective experiences. By analyzing these elements, scholars gain insights into contemporary life, cultural trends, and how media influences perceptions and behaviors across diverse communities. This field bridges art, media, sociology, and history, offering a critical perspective on the role of popular culture in shaping societal norms and individual identities.