pop music in India

Indian pop music, often called "Indie pop," blends Western pop melodies with Indian musical elements, instruments, and languages. It gained popularity in the 1990s and early 2000s through artists like Lucky Ali and bands like Euphoria, reflecting modern themes and youth culture. The genre typically features catchy hooks, relatable lyrics, and production styles influenced by global trends, while maintaining Indian musical flavors. It often exists alongside Bollywood music but caters more to urban, youth audiences seeking contemporary sounds. Over time, Indian pop has evolved, integrating diverse influences and digital platforms, making it a dynamic and influential part of India’s contemporary music scene.