Political Technology

Political technology refers to the use of digital tools and techniques to influence political processes, public opinion, and voter behavior. This includes data analytics, social media campaigns, and online advertising used by political parties and candidates to engage with voters and promote their agendas. It also encompasses technologies like voter databases and online voting systems. By leveraging technology, political actors can tailor their messages to specific audiences, analyze trends, and enhance their outreach efforts, thereby shaping elections and governance in a more strategic manner.