political marketing

Political marketing involves the strategic use of marketing principles and techniques to promote political candidates, parties, or policies. It aims to understand voters' needs and preferences, craft compelling messages, and choose effective channels to influence public opinion and voting behavior. This process includes research, branding, communication strategies, advertising, and event planning—all tailored to build trust and support. Just like commercial advertising promotes products, political marketing seeks to shape perceptions, motivate supporters, and ultimately help candidates or policies succeed in elections or public debates.