points programs

Points programs are loyalty systems where customers earn rewards—called points—based on their purchases or activities. For example, spending a certain amount at a store or airline can earn a specific number of points. These points can then be redeemed for benefits like discounts, free products, or special services. The main goal is to encourage repeat business by offering incentives. Points programs are common across industries, including retail, airlines, and credit cards, and they help companies build customer loyalty by rewarding ongoing engagement and purchases.