Points Program

A Points Program is a loyalty system that rewards customers for their purchases or engagement with a brand. Customers earn points based on how much they spend or specific actions they take. These points can be accumulated and later redeemed for rewards, discounts, or special offers. The goal is to encourage repeat business by giving customers an incentive to choose the same brand or store frequently. Points programs help build customer loyalty, provide valuable data on preferences, and enhance the overall shopping experience. They are common across retail, travel, hospitality, and service industries.