Point of Sale (POS) Data

Point of Sale (POS) data refers to the information collected whenever a customer makes a purchase at a retail location or online store. It includes details like what was bought, the quantity, price, date, and method of payment. Businesses use this data to analyze sales trends, inventory levels, customer preferences, and performance. POS systems automate the recording of transactions, providing real-time insights that help companies improve operations, personalize marketing, and make informed decisions. Essentially, POS data is the digital record of sales activity that helps businesses understand and optimize their sales performance.