point of sale marketing

Point of sale (POS) marketing involves promotional strategies used directly at the location where a product is purchased, such as in retail stores or online checkout pages. It aims to influence customers’ buying decisions at the moment they are making a purchase, often through product displays, special offers, or signage. The goal is to increase sales, encourage impulse buying, and enhance brand awareness right at the point of purchase. Effective POS marketing leverages visual impact and strategic placement to catch the customer's attention and motivate immediate action.