point of purchase (POP) displays

Point of Purchase (POP) displays are marketing tools placed near or at the location where customers buy products, such as store aisles, checkout counters, or displays. Their purpose is to attract attention, promote specific items, and influence purchasing decisions at the moment of purchase. POP displays can include signage, product stands, or special arrangements designed to highlight new or featured products. They are an effective way for brands to boost sales and create visibility in a retail environment by engaging customers when they are ready to buy.