Point of Purchase Advertising

Point of Purchase Advertising (POP) refers to promotional materials and displays placed where customers make their buying decisions, typically at retail locations. This can include signs, posters, product displays, and digital screens strategically positioned near checkout areas or product shelves. The goal of POP advertising is to attract shoppers' attention, highlight specific products or offers, and encourage impulse purchases. By creating an engaging shopping experience, POP advertising helps retailers boost sales and inform customers about promotions or new items right at the moment they are deciding what to buy.