Player retention

Player retention refers to the ability of a game or app to keep users engaged over time, encouraging them to return regularly after their initial experience. It's a key indicator of long-term success, showing how well the game maintains interest and satisfaction. High retention means players enjoy the game enough to keep playing, which can lead to increased revenue and positive word-of-mouth. Strategies to improve retention include engaging content updates, rewarding experiences, and smooth gameplay. Essentially, retention measures how effectively the game fosters ongoing engagement rather than just attracting new players.