Player representation

Player representation refers to the professional management of an athlete's career, encompassing contract negotiations, sponsorship deals, and public relations. A player agent or representative acts as an intermediary between the athlete and teams, clubs, or brands, advocating for the player's interests. They handle complex legal and financial arrangements, helping the player secure fair compensation and opportunities while managing their image and reputation. This ensures athletes focus on their performance while their representatives navigate the business, contractual, and promotional aspects of their careers efficiently and ethically.