Playable Ads

Playable ads are interactive advertisements that allow users to experience a simplified version of a game or app directly within the ad itself. Instead of just viewing static images or videos, users can try out some gameplay or features firsthand, which helps them get a better sense of the product. This engaging format increases user interest and can lead to higher downloads or conversions, as people are more likely to try an app when they can test it out beforehand. Playable ads are commonly used in mobile marketing to create a more immersive and effective advertising experience.