Play Australia

Play Australia is a government-supported organization dedicated to promoting Australia’s tourism and travel industry through effective marketing and strategic initiatives. It aims to attract international visitors by showcasing the country's unique attractions, culture, and experiences. Play Australia's efforts help boost economic growth, create jobs, and enhance Australia's global reputation as a desirable travel destination. It collaborates with industry partners, tourism businesses, and governments to develop campaigns, gather market insights, and influence travel trends, ensuring Australia remains competitive in the global tourism market.