Platinum blonde

Platinum blonde is a very light, nearly white shade of blonde hair, often achieved through bleaching a person's natural hair color. It has a striking, luminous appearance that gives a modern, edgy look. The process involves removing most or all of the natural pigment from the hair, resulting in a pale, cool-toned hue. This shade requires regular maintenance to keep its brightness and prevent yellow or brassy tones. Platinum blonde is popular in fashion and entertainment for its bold, eye-catching aesthetic and is often associated with glamour and sophistication.