Platform partnerships

Platform partnerships involve collaborations between a core platform—such as a digital service, marketplace, or software—and other companies or organizations. These partnerships aim to enhance the platform's offerings, reach, or functionality by integrating external services, content, or technology. For example, a streaming service might partner with content creators or device manufacturers to provide better accessibility and variety. Such collaborations create mutual value, expanding the platform's capabilities while benefiting partners through increased exposure and user engagement. Overall, platform partnerships are strategic alliances that strengthen and enrich the platform ecosystem for users and stakeholders alike.