planning horizon

A planning horizon refers to the length of time into the future that an organization or individual considers when making decisions and developing strategies. It helps determine how far ahead they look to set goals, anticipate obstacles, and allocate resources. For example, a company might plan over a year for marketing campaigns or look five years ahead for expansion. The planning horizon varies depending on the context, with shorter horizons suitable for immediate operational decisions and longer horizons used for strategic, long-term planning. It ensures planning activities are aligned with future expectations and objectives.