Plain People

Plain People is a rhetorical strategy used by groups or individuals to establish credibility and trust by emphasizing their commonalities with everyday life. They highlight shared values, experiences, or backgrounds to appear relatable and honest, aiming to connect with their audience on a personal level. This tactic fosters a sense of authenticity, suggesting that they understand and represent the ordinary person's perspective. By doing so, they build rapport and credibility, making their messages more appealing and convincing to those who value common sense and familiar life experiences.