Place Brand Institute

The Place Brand Institute is an organization that specializes in helping cities, regions, and countries develop strong "brand identities." This means creating a clear and positive image or reputation that attracts visitors, investors, and new residents. They use research and strategic planning to identify what makes a place unique and how to communicate that effectively. Essentially, the Institute helps places stand out in a competitive world by shaping perceptions and telling compelling stories about their assets, culture, and opportunities.