Place-Based Media

Place-Based Media refers to advertising or communication methods that target specific physical locations where audiences naturally congregate or frequent. Examples include digital screens in malls, transit stations, gyms, or airports, as well as signage and displays in retail stores or public spaces. This approach allows brands to reach people in contextually relevant environments, increasing engagement by aligning messages with the location’s atmosphere and audience. Essentially, Place-Based Media connects advertising efforts directly to physical spaces where consumers are present, creating more targeted and impactful interactions compared to traditional, broad-reach media.