pixel tracking

Pixel tracking involves embedding a tiny, often invisible, image (called a tracking pixel) within an email or webpage. When a user opens the email or views the page, this pixel loads from a server, sending information back about the activity—such as when it was opened, the device used, or the location. This helps businesses understand engagement levels and user behavior without affecting the user experience. Essentially, it’s a behind-the-scenes method to gather data on how digital content is interacted with.