Pixel-based Tracking

Pixel-based tracking involves placing a tiny, invisible image called a tracking pixel on a website or email. When a user visits the page or opens the email, the pixel loads and sends information back to the server, such as which page was viewed, the time of visit, or the device used. This data helps website owners and marketers understand user behavior and measure the effectiveness of campaigns. Since pixels are small and hidden, they operate silently without affecting the user experience.