Piwik

Piwik, now known as Matomo, is an open-source web analytics platform that helps website owners understand how visitors interact with their site. It tracks data such as page visits, user behavior, referral sources, and device information. Unlike proprietary tools, Piwik allows full data ownership, ensuring privacy and control. By analyzing this data, website administrators can improve user experience, optimize content, and make informed decisions to enhance website performance. It’s a privacy-focused alternative to tools like Google Analytics, offering detailed insights while respecting user privacy.