Pivots

Pivots are strategic moments when a business changes its direction or approach based on new insights or market feedback. It involves adjusting products, target audiences, or business models to better meet customer needs and improve success chances. Think of it as refining your path after learning what works best—akin to steering a vehicle to better reach your destination. Pivots help startups adapt quickly, optimize resources, and increase the likelihood of long-term growth by pivoting when something isn’t working as planned.