Pivoting

Pivoting refers to changing the focus or direction of a project, business strategy, or product based on new insights or market feedback. It involves reassessing the current approach and making strategic adjustments to better meet objectives or address emerging opportunities. Essentially, it's about adapting and refining your plan to increase chances of success, much like steering a ship to navigate around obstacles or toward new destinations. Pivoting is a proactive response to changing circumstances, helping organizations stay relevant and aligned with their goals.