Image for Pine & Gilmore's Economic Evolution

Pine & Gilmore's Economic Evolution

Pine and Gilmore's Economic Evolution describes how economies have shifted through stages based on what they produce and how consumers derive value. It starts with the **Resource Stage**, focused on extracting raw materials. Next is the **Good Stage**, emphasizing the manufacturing of tangible products. Then comes the **Service Stage**, where providing services becomes key. Finally, the **Experience Stage** emerges, where businesses create memorable, personalized experiences for customers. This evolution reflects a move from basic commodities to engaging, memorable interactions that foster loyalty and emotional connection.