Pine & Gilmore (B. Joseph Pine II & James H. Gilmore)

Pine and Gilmore are known for their theory that businesses should focus on creating memorable experiences for customers, not just selling products. They introduce the concept of the "Experience Economy," where the value lies in engaging customers in unique, personalized interactions. Instead of simply buying a product or service, customers seek meaningful, memorable moments that evoke emotions and provide entertainment or connection. Businesses that excel in designing these experiences can build stronger loyalty and stand out in competitive markets. They emphasize that investing in memorable experiences can enhance a company’s success, transforming commerce into a form of entertainment or cultural engagement.