Pine and Gilmore (Joseph Pine and James Gilmore)

Joseph Pine and James Gilmore are known for their concept that businesses should focus on creating memorable experiences for customers, not just selling products or services. They argue that in a modern economy, the most valuable offerings are immersive, personalized experiences that engage customers emotionally. By designing unique experiences, companies can differentiate themselves, foster loyalty, and stand out in competitive markets. This idea encourages businesses to think beyond transactions and toward crafting meaningful moments that leave a lasting impression on customers.