PIMS (Profit Impact of Market Strategy)

PIMS (Profit Impact of Market Strategy) is a research-based framework that helps businesses understand how different strategic choices affect profitability. By analyzing data from thousands of companies, PIMS identifies which market strategies—such as target market selection, product positioning, or pricing—tend to lead to higher profits. Essentially, it offers insights into what strategic decisions are most likely to enhance financial performance, guiding managers to make informed choices based on empirical evidence rather than guesswork.