Pietro Ferrero

Pietro Ferrero was an Italian entrepreneur and the founder of the Ferrero confectionery company, known for popular products like Nutella, Ferrero Rocher, and Kinder chocolates. Born in 1898, he started by making and selling hazelnut and chocolate confections in his family's bakery. His innovative approach combined high-quality ingredients and creative marketing, transforming a small family business into a global brand. Ferrero's products became renowned for their rich taste and premium presentation. His legacy continues through his descendants, maintaining the company's reputation for craftsmanship and quality in the confectionery industry.