Pierre Wack

Pierre Wack was a significant figure in the field of scenario planning, a strategic management method used by businesses to analyze and prepare for various future possibilities. He is best known for his work at Royal Dutch Shell in the 1970s, where he developed scenarios to help the company navigate uncertainties in the oil market. Wack believed that envisioning different future scenarios could better prepare organizations for unpredictable changes. His innovative approach has influenced many industries, helping leaders think creatively and strategically about the future, making decisions based on a range of potential outcomes rather than a single forecast.