Picture superiority effect

The picture superiority effect is a psychological phenomenon where people tend to remember images more easily than words. This occurs because pictures engage multiple areas of your brain, making the information more memorable. When you see an image, your brain processes and encodes it more deeply than just reading or hearing words. As a result, you're more likely to recall visual information later. This effect highlights why visual aids like photos and diagrams are effective tools in learning, communication, and advertising—they help information stick in your memory more effectively than text alone.