Physician Sampling

Physician sampling involves pharmaceutical companies providing healthcare professionals with free samples of their medications. The purpose is to allow doctors to evaluate the drug's effectiveness and suitability for their patients before prescribing or recommending it widely. This helps both the physician and the patient make informed decisions about treatment options. Sampling is a common part of medical practice, especially for new or specialized medications, and aims to ensure appropriate use while also familiarizing healthcare providers with the product.