Photomontage in advertising

Photomontage in advertising is a creative technique that combines multiple photographs or images into a single composition to produce a compelling visual message. This method allows designers to blend different elements—such as products, backgrounds, or symbolic imagery—into one cohesive image, often to capture attention, convey a concept, or evoke emotions more effectively than a single photo could. By manipulating and integrating visuals, photomontage enhances storytelling, highlights features, or creates surreal effects, making advertisements more engaging and memorable for the audience.