Photo Agency

A photo agency is a company that manages and sells photographs on behalf of photographers or image creators. They collect, organize, and license images for commercial, editorial, or personal use. When someone wants to use a photo—like a publisher, advertiser, or website—they go through the agency, which handles rights, pricing, and distribution. Essentially, photo agencies act as intermediaries, helping photographers reach a wider audience and ensuring proper licensing and royalties are managed efficiently. They play a vital role in the photography industry by connecting visual content with those who need it.