Phillip Kotler

Philip Kotler is a renowned American marketing expert, often called the "father of modern marketing." He’s known for analyzing how companies promote and sell products or services, helping businesses understand their customers and market effectively. His work emphasizes the importance of strategic thinking in marketing, focusing on how organizations create value for customers while achieving their goals. Kotler has authored numerous influential books and articles that modernized marketing practices, making complex concepts accessible. His insights have shaped marketing education and strategy worldwide, providing a foundational understanding of how businesses connect with consumers in a competitive marketplace.