Philippe K. (Patrick) G. De Brabandere

Philippe K. (Patrick) G. De Brabandere is a recognized expert in marketing and strategy, and a professor at the Rotterdam School of Management. He specializes in helping businesses innovate and develop strong branding strategies by understanding customer needs and market trends. His work often focuses on how companies can differentiate themselves and create value through creative thinking and strategic insights. De Brabandere has authored several influential books and articles on marketing and innovation, and he frequently collaborates with organizations worldwide to improve their competitive edge and market performance.