Philip Kotler's "Marketing Management"

"Marketing Management" by Philip Kotler is a comprehensive guide to understanding how companies identify customer needs, create value, and build strong relationships. It explains strategies for product development, pricing, promotion, and distribution to meet market demands effectively. The book emphasizes the importance of market research, segmentation, and positioning to craft targeted marketing plans. Overall, it provides a structured approach for businesses to develop competitive advantages, satisfy customers, and achieve long-term success through thoughtful and ethical marketing practices.