Philip Kotler (Marketing Scholar)

Philip Kotler is a renowned marketing scholar often called the "father of modern marketing." He is known for developing key ideas and frameworks that help businesses understand how to attract and keep customers. His work emphasizes the importance of understanding customer needs, creating value, and building strong relationships through strategic planning. Kotler’s teachings have shaped marketing practices worldwide, making complex concepts accessible for managers and students alike. His influence is seen in how companies develop their branding, advertising, and overall market strategies, helping organizations succeed in competitive environments.