Philip Kotler (Marketing Author and Economist)

Philip Kotler is a renowned marketing author and economist, often referred to as the "father of modern marketing." He has written extensively on marketing principles and strategies, helping businesses understand how to effectively reach and engage with customers. His influential books, like "Marketing Management," are widely used in academic and professional settings. Kotler emphasizes the importance of market research, consumer behavior, and the value of building strong brands. His work has shaped marketing practices globally, guiding companies in adapting to changing markets and consumer needs. Kotler's insights continue to inspire marketers and business leaders today.